Digital Marketing Package (with Job Placement)

Digital Marketing Package (with Job Placement)
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This Digital Marketing Package is designed to provide you with the required techniques, tools and knowledge, to start a career in digital marketing.

As this course starts you off from a foundation level, this is perfect for anyone looking at a career change into digital marketing. It would also suite those who are currently working in the industry but without any qualifications.

KEY LEARNING POINTS

  • Introduction to Marketing
  • Introduction to Digital Marketing
  • Website Optimisation
  • SEO (Search Engine Optimisation)
  • Content Marketing
  • Social Media Marketing with Facebook Ads
  • Paid Search (PPC) with Google Ads
  • Display and Video Advertising
  • Email Marketing with Mailchimp
  • Analytics with Google Analytics
  • Digital Marketing Strategy

ADVANTAGES OF THE COURSE

  • Since 2011, we have helped over 500,000 learners from over 50 countries improve their education
  • DMI accredited course material
  • Free DMI membership
  • Full Tutor support
Introduction to Marketing
  • The course & content
  • Note taking & revision
  • The marketing job landscape
  • Marketing fundamentals
  • Research tasks
Introduction to Digital Marketing
  • Core digital marketing principles
  • Developing marketing objectives
  • Digital research
  • Connecting with the customer
Website Optimisation
  • Web design and optimization
  • Publishing a website
  • Design principles & website copy
  • User-centred design & optimization
  • Website metrics & developing insight
SEO (Search Engine Optimisation)
  • SEO fundamentals
  • Aligning SEO & business objectives
  • Keywords & SEO content plan
  • Optimising organic search ranking
  • Measuring SEO performance
Content Marketing
  • Concepts & strategy
  • Opportunities in content research
  • Developing a content marketing plan
  • Creating & curating content
  • Publishing & distributing content
  • Metrics and performance
Social Media Marketing with Facebook Ads
  • Key social media platforms
  • Social media for businesses
  • Growing & engaging audiences
  • Creating & optimizing campaigns
  • Data-driven insights
  • Create a Facebook & Instagram campaign
Paid Search (PPC) with Google Ads
  • Paid search fundamentals
  • Creating a paid search campaign
  • Managing a paid search campaign
  • Measuring paid search campaigns
Display and Video Advertising
  • Display & video fundamentals
  • Managing a YouTube channel
  • Google display network & video ads
  • Creating display & video campaigns
  • Targeting display & video campaigns
  • Measurement & optimisation
Email Marketing with Mailchimp
  • Email marketing fundamentals
  • Email marketing tools & strategy
  • Creating an effective campaign
  • Testing & optimization
  • Marketing automation overview
  • Design your own email on Mailchimp
Analytics with Google Analytics
  • Web analytics fundamentals
  • Setting up a Google Analytics account
  • Setting goals with Google Analytics
  • Monitoring campaigns
  • Analysing and recording data
Digital Marketing Strategy
  • Digital strategy fundamentals
  • Setting strategy objectives and KPI’s
  • Digital strategy research
  • Developing a creative strategy
  • Executing a digital strategy
  • Communicating a digital strategy
Course Code
EC114008
Type
Online Course
Course Access
1 Year
Exams Included
No
Processor
1 gigahertz (GHz)
RAM
1 GB
Operating Systems
Windows 7
Windows 8
Windows 10
Mac OS
iOS
Browsers
Internet Explorer 8 or above
Google Chrome
Safari 6 or above
Mozilla Firefox
Windows, Mac, iPhone, iPad, Android
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